Following Up after Virtual and Self-Guided Tours
From virtual to self-guided tours, communities find that, in general, customers like this new way of leasing an apartment. But how do you make up for the loss of face-to-face time with a customer? Following up with customers after a virtual or self-guided tour can bridge the gap if you know what to include in your follow-up efforts, when and how to follow up, and if you have strategies and protocols in place to get your follow-ups done. The Training module is approximately 20 minutes.
- Following Up after Virtual and Self-Guided Tours
Virtual and self-guided tours may make apartment hunting more convenient for customers in some ways. However, finding a new place to live is time-consuming and stressful. And let’s face it, everyone is busy.
The community that smooths the way by staying in touch and making sure questions are answered has a leg up. Your follow-up efforts can help your customers by making the process easier for them.
And if you’ve skipped the follow-up, is your competitor still in touch with that customer?
Did you know that about 80% of sales are made between the 5th through the 12th contact with a customer? Follow-up persistence pays off.
Following up tells customers that you are responsive and invested in them. This speaks to the way they can expect to be treated as residents.
Every contact with customers is a chance to remind them what they liked about the apartment or your community and keep that positive vibe going.
Want more information? We’ve got you covered!
