Social Media and Reputation Management

Keep your online and social rep in check.

Social Media and Reputation Management

Discover more ways to market your community with Edge2Learn’s Social Media and Reputation Management Training! Most people begin an apartment search online and form their opinions based on what is posted on social media and reviews. This series of courses will help you understand why it’s important to have a strong online reputation, learn ways to prioritize and proactively monitor and manage your online reputation, respond to negative posts and build your reputation by cultivating brand advocates. Each reputation management training module is approximately 5-15 minutes.

  • Why Does Reputation Management Matter?
  • Monitoring and Managing Your Online Reputation
  • Responding to Negative Posts
  • Making the Most of Brand Advocates

Approximately 72% of people begin their search for an apartment online. Most are visiting apartment listing sites, using search engines like Google, Bing, or Yahoo, or visiting sites focused on local businesses in the area. 

After they narrow a search by area and price and take a peek at an apartment community’s website, they go straight to ratings, reviews, and other social media. 

In other words, it’s likely that the first impression customers will have of your community will come from multiple online sources. 

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