Joanna Ellis, CAM, CAPS
Co-Founder and Chief Executive Officer

With a decades-long understanding of the sales and retention process, Joanna created Edge2Learn as a natural progression of her commitment to help property management companies improve sales and customer service while avoiding liability. She is a strong proponent of the integrated customer experience, and thrives on working with companies to impact the performance of onsite teams through coordinated feedback and training solutions.

Joanna has spent more than 25 years in the multifamily industry and holds both the Certified Apartment Manager (CAM) and Certified Apartment Property Supervisor (CAPS) designations from the National Apartment Association. She is also a licensed Texas real estate agent. Joanna earned a Bachelor of Arts in Business degree from Texas A&M University.

In honor of EPMS’ reputation for integrity, the Dallas Chapter of the Society of Financial Service Professionals awarded Ms. Ellis, on behalf of the company, the 2008 Greater Dallas Business Ethics Award for mid-size companies.The Society of Financial Service Professionals established the American Business Ethics Award to honor companies that demonstrate a firm commitment to ethical business practices in everyday operations, management philosophies, and responses to crises or challenges. More information is provided at

Francis Chow, CPA
Co-Founder and Chief Strategy Officer

As the Chief Strategy Officer of Edge2Learn and Ellis Partners in Management Solutions, Francis’ expertise includes the development and evolution of Ellis’ customer experience programs geared toward the internal customer (employee) and the external customer (resident), bringing those experiences to life.

Francis’ previous background and expertise in the retail and consumer products industries, lends well to creating value for each employee and customer experience.

Francis is a Certified Public Accountant. He graduated from Southern Methodist University with a Bachelor of Business Arts degree in Accounting, Organizational Behavior and Business Policy and a minor in Economics.

Lan Lam
Chief Learning Innovation Officer

Lan has spent the last 20 years educating, engaging, motivating, and connecting with learners. Her career has been built around helping organizations to transform their learning and performance solutions into leading programs that leverage technology and keep pace with the shifting needs of modern learners.

Lan holds a Master’s Degree in Instructional Systems Design and Technology and is most passionate about creating innovative and effective learner experiences. Lan joins Edge2Learn with a vision that anticipates the future potential of learning and technology. Her approach is anchored by proven learning and cognitive processing methodologies and her expertise is drawn from decades of collaborative efforts with forward-thinking clients spanning various industries.

Maria Lawson, CAM
Property Management Content Strategist

Passionate about generational research, Maria has played a leading role in the apartment industry for over 25 years. Maria has worked with Ellis, Partners in Management Solutions since 2007, writing and designing training materials focused on teaching the on-site teams on how to understand and work with their colleagues and customers of all generations.  She applies her insight into generational differences to develop training for Edge2Learn that is relevant to the four unique generations now in the workplace

Maria’s career started with Lincoln Property Company, where she held almost every onsite position over a span of 16 years, earning the Vice President of Marketing and Training.

Maria has earned her Certified Apartment Manager (CAM) certification.  She attended Broward Community College in Florida and Kaiser Paralegal College in Florida.

Emily Garner
Director of Client Experience

Emily joined Edge2Learn in 2017; she is a 20 year veteran of the multifamily industry and true training professional. Emily has displayed her talents as a Regional Trainer, Marketing Coordinator, and Marketing & Training Director in addition to leading national training client accounts.

Pam Roberts
Director of Engagement and Communications

Pam has over 30 years of progressive experience developing and presenting training, including HUD compliance programs beginning in 1986 when she joined the U.S. Department of Housing and Urban Development in Indianapolis, Indiana.  In 1989, she continued her career at the Gene B. Glick Company becoming the Director of Training in 2003. Her love of training led her to join Grace Hill in 2012.  Pam became a member of the Edge2Learn team in 2017 to share her passion for training, along with a superior customer experience for clients.

Pam has a unique ability to provide training materials in a captivating and entertaining format and facilitates presentations nationally.  Her experience also includes creating and branding training initiatives and utilizing social media, email, newsletters, and webinars.  She serves as a volunteer, working with the Indiana Apartment Association for over 14 years, receiving the Volunteer of the Year Award in 2011, and previously served as a board member.

Michelle Williamson
Learning System Support Specialist

Michelle has been working with our affiliate, Ellis Partners in Management Solutions, since 2005.  She has over 20 years of technical support and customer service experience and truly enjoys helping our clients to have the best LMS experience.   In 2017, she was recruited for her service talents to the Edge2Learn team.

Kathy Vance
Property Management Content Strategist

With a proven history of providing learning and development solutions designed to support critical corporate initiatives and improve individual and team performance, Kathy is a key member of the Edge2Learn team. Her expertise encompasses teaching adult learning in the classroom, developing webinars and designing eLearning content.

Kathy is an NAAEI Certified Instructor and has facilitated CAM courses online and in the classroom since 1999. Previously Kathy worked for Equity Residential for almost 20 years in operations and learning and development. She is passionate about inspiring others to be their best self through coaching, personal and professional development support, and delivering exceptional learning events, all in a motivational and engaging environment.

Kathy graduated from the University of Dayton with a Bachelor of Science degree in Education and is also a graduate of Accomplishment Coaching, an affiliate of the International Coach Federation.  She is certified in facilitating Myers Briggs Type Indicator (MBTI), Fundamental Interpersonal Relationship Orientation and Behaviour (FIRO-B), and California Psychological Inventory (CPI).

Carla Samford, CAM
Director of Learning Strategy Solutions

Carla found her passion for the property management industry after earning a degree in Residential Property Management from Virginia Tech.  She immediately began her career with Trammell Crow Residential Services where she remained for 11 years as the company evolved, later joining Cornerstone Realty as their Director of Training and ultimately becoming Vice President of Training and Development for Colonial Properties.  Carla then focused her expertise exclusively on multifamily e-Learning and development for the next 11 years, directly prior to joining the Edge2Learn team in 2017.

Carla knows individual performance leads to organizational success.  For this reason, she enjoys working with leaders in the industry and getting to know each company and their unique training needs.  Carla provides custom solutions to meet specific company training goals and objectives.

Tiffany Tamminen
Director of Learning Strategy Solutions

Tiffany started out working in the multifamily industry in 2005 with Steadfast in Newport Beach, CA eventually becoming their Training Manager. She then transitioned to a large e-learning company and spent nearly ten years honing her skills before enthusiastically joining the Edge2Learn team in 2017.  Tiffany, a practiced Realtor in Virginia and California, has extensive knowledge of implementing successful training programs and has assisted hundreds of Multifamily companies to achieve their learning goals.